Selected Work
Ask Alfa — Conversational AI for Institutional Investors
Designed the chat interface and prompt tooling for portfolio managers and quant researchers on a platform managing $7T+ AUM.
AI Agents — Designing for Trust & Explainability
Redesigned the agent experience to make AI reasoning transparent and auditable, addressing user drop-off caused by unverifiable outputs.
Onboarding — Reframing What the AI Actually Does
Redesigned onboarding to correct users' mental model of the AI agent, reducing misusage and preventing additional support tickets.
Co-Founded Platform That Became #1 on Product Hunt
Led product vision, UX, and go-to-market; shipped a no-code gamification SaaS in under 4 months.
What colleagues say about me
"Sasha raises the quality of both the product and the team around her. She brings structure to ambiguity, partners closely with engineering to ship ideas, and contributed to key initiatives around agentic workflows and AI-assisted experiences at Boosted.ai. I'd highly recommend her — she brings excellent design craft, clear product thinking, and makes the people around her better."
Head of Engineering Delivery at Boosted.ai
"Sasha thinks in products, not just screens — she asks the right questions, pushes back when something doesn't serve the user, and advocates for simplicity over complexity. Her end-to-end ownership is uncommon: she stays engaged from discovery to delivery and makes sure nothing gets lost along the way. She also raised the bar for the whole team through her initiative around AI — running teardowns, exploring new tools, and sharing findings that elevated everyone's work."
Head of Design at Boosted.ai
"What sets Sasha apart is a rare mix of strong product instincts and an extremely practical delivery mindset — she doesn't just produce polished mocks, she brings clarity to ambiguous problems and partners with engineering to ensure work actually ships. At Boosted.ai, she contributed across high-impact areas including the AskAlfa chat experience, Reports, and core investment workflows. Above all, she's incredibly reliable: consistent follow-through, strong ownership, and a clear commitment to quality."
Group Product Leader · HPC, AI & Quantitative Finance
"Working with Sasha was always a highlight. She has a sharp product instinct and a strong ability to navigate complex, AI-driven systems without losing sight of the user experience. What I appreciate most about Sasha is her clarity of thinking, she asks the right questions, challenges assumptions thoughtfully, and brings structure to ambiguity. She's independent and elevates the quality of the work around her. I'd confidently recommend Sasha to any team building ambitious, forward-looking products."
Product Designer at Priceline
Beyond work
Outside of work, I gravitate toward simple rituals and environments that reset perspective. Matcha mornings, skiing in the mountains, exploring new countries (around 30 so far), strength training at the gym, and long hours outdoors.
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