Selected Work

A selection of product design work spanning AI tools, fintech platforms, ecommerce, and digital experiences.

Ask Alfa™ — Conversational AI for Institutional Investors

Ask Alfa™ — Conversational AI for Institutional Investors

Designed Boosted.ai's financial AI assistant for portfolio managers and quant researchers managing $7T+ AUM, when no comparable products existed. Now it also powers Questrade Pro's Direct Trading experience.

2025+0% feature adoption
Financial Agents — Making AI Decisions Auditable

Financial Agents — Making AI Decisions Auditable

Redesigned the agent experience to make AI reasoning transparent and auditable, addressing user drop-off caused by unverifiable outputs.

2026+0% agent activation rate
Onboarding — Reframing What the AI Actually Does

Onboarding — Reframing What the AI Actually Does

Redesigned onboarding to correct users' mental model of the AI agent, reducing misusage and preventing additional support tickets.

2023-0% support tickets
Co-Founded Platform That Became #1 on Product Hunt

Co-Founded Platform That Became #1 on Product Hunt

Led product vision, UX, and go-to-market; shipped a no-code gamification SaaS in under 4 months.

20241,090+ upvotes · 450+ waitlist · 10+ paying customers