Who is our user?
Let's interview them
Let's interview them
How old are you?
15-25
26-40
41-80
26-40
41-80
How familiar are you with your neighbour area?
When there's an alarming situation in the house, how do you ask for help?
Have you ever lost anything when commuting?
Yes
No
I do not remember
No
I do not remember
Do you have contact info of the local business?
Yes
No
Never tried to collect them
No
Never tried to collect them
Do you face any confrontation when trying to communicate your neighbours?
Ask neighbour
Call 102 (911)
Help from relatives
Call 102 (911)
Help from relatives
Yes, I do
No, I feel okey
Sometimes
No, I feel okey
Sometimes
Not much
Quite familiar
Almost new
Quite familiar
Almost new
During empathizing stage, I was trying to understand the potential user of the app for neighbourhoods by conducting interviews with 7 people. Here are answers to the most important questions:
Timeline
Week 1
Week 5
Week 4
Week 3
Week 2
Week 9
Week 8
Week 6
Week 10
Week 7
Week 11
Week 12
Strategy
Design - Low/High-fidelity Wireframes
Testing - Usability study
Ideate - Site Map, User Flow
Define - Problem & hypothesis, Goal statement
Empathize - Interview & User journey
Final Product
Design Process
Emphasize
Pain point
Target Audience
User Needs
Market Analysis
Target Audience
User Needs
Market Analysis
User Persona
Problem Statement
Constrains
Analysis
Problem Statement
Constrains
Analysis
User Flow
User Stories
Sketches
User Stories
Sketches
Lo-Fi Wireframe
Hi-Fi Wireframe
Design System
Hi-Fi Wireframe
Design System
User reviews
Feedback
Feedback
Define
Ideas
Prototype
Test
Duration:
12 weeks, 2022
My Role:
UX Researcher, UI Designer
Tools:
Figma, Miro, Photoshop
Credits:
These beautiful illustrations are assets from Freepik.com
Solutions
Give them a platform to express their thoughts on the neighborhood
Alerting everyone as soon as something happens in the neighborhood
People will be notified about the lost items
Providing experts contact information
Providing platform to arrange local events
Users will have more opportunities to find local jobs
Local recommendation will be provided
Alerting everyone as soon as something happens in the neighborhood
People will be notified about the lost items
Providing experts contact information
Providing platform to arrange local events
Users will have more opportunities to find local jobs
Local recommendation will be provided
Challenges
Neighbors are constantly worried about the safety in the neighborhood
Lost items or pets even in the neighborhood cannot be found easily
Collecting local service information is troublesome
It is hard to find neighbor groups who have similar interests
There is no organized way to sell or buy used items in the neighborhood
Neighbors do not get information about local jobs and recommendations
Lost items or pets even in the neighborhood cannot be found easily
Collecting local service information is troublesome
It is hard to find neighbor groups who have similar interests
There is no organized way to sell or buy used items in the neighborhood
Neighbors do not get information about local jobs and recommendations
UX/UI Case Study
Overview
We have enough social platforms already to communicate with our friends and family. We are blessed, we say “hello” to the person who stays miles away from us, yet we forget to wish a simple good morning to our next-door neighbour. I wanted to build a strong community where people stay close virtually and in real life. All we need is a well-organized platform for our neighbours where they feel safe to share their thoughts. And there comes the area of the app
Neibo
Platform that connects you with your neighbors
Pain Points
Lack of information about events
Struggles to find local job
Finds the neighborhood inactive
Struggles to find local job
Finds the neighborhood inactive
Wants to attend events around the city
To arrange small events, promote them
Work part time & save money for business
To arrange small events, promote them
Work part time & save money for business
Goals
"I'm worried about safety of me and my child"
"I make sure I'm enjoying my time no matter what!"
"I make sure I'm enjoying my time no matter what!"
User Personas
UX/UI Case Study
He is 21 years old student, who lives in Obolon neighborhood, he likes spending spare time with his friends, they love parties and enjoy time together, and he believes occasions keep our body and soul alive.
Age:
Education:
Occupation:
Education:
Occupation:
Age:
Education:
Occupation:
Neighborhood:
Hobby:
Education:
Occupation:
Neighborhood:
Hobby:
25
Bachelor
Student, DJ
Bachelor
Student, DJ
25
Bachelor
Student
Kyiv, Obolon
Singing
Bachelor
Student
Kyiv, Obolon
Singing
Tim Petir
Tim Petir
For my research, I defined two personas: Tim, a 25-year-old student needing entertainment in his neighbourhood, and Jane, a 38-years-old mother, who is concerned about her son's safety and wants to find a nanny. Based on their Pain Points Goals, and Empathy Maps I have developed User Journey Maps
“Well, as a user, I wouldn’t do that.”
“It’s my project. I know what users think.”
“It’s my project. I know what users think.”
Tim's Empathy Map
To get inside a user’s head I created an empathy map, not to say something like:
Says
I am a DJ who organizes parties and wants to promote them
I wanted to find odd part-time job
I wanted to find odd part-time job
Does
Sometimes forget about events I was planning to visit
Likes to buy vintage clothes
Likes to buy vintage clothes
Feels
Feels anxious in emergency situations due to lack of info
Sometimes feels the need for a recommendation
Sometimes feels the need for a recommendation
Thinks
He thinks we should have a good relationship with neighbours
The communication feature can strengthen these relationships
The communication feature can strengthen these relationships
Tim's User Journey Map
Goal: Create events in his neighborhood
Pain Points
She cannot look after her son, when she is at work
Concerns about safety of her son
Concerns about safety of her son
The next persona I developed is Jane Davidson. I created User Journey Map based on Pain Points Goals, and Empathy Map for her as well
Goals
Wants to find baby-sitter/nanny
Jane is at the teacher at junior school and single mother at home. Her only son Denis is a pupil of the third form. She’s proud independent lady and she wants her child to grow up in a good friendly environment. And since she is working woman, she doesn’t have enough time with her son during daytime.
Age:
Education:
Education:
Age:
Education:
Occupation:
Neighborhood:
Hobby:
Education:
Occupation:
Neighborhood:
Hobby:
Here is diagram which shows Jane's behaviours and attitudes towards neighbourhood and its issues
38
Bachelor
Bachelor
38
Bachelor
Teacher
Kyiv, Sheva
Cooking
Bachelor
Teacher
Kyiv, Sheva
Cooking
Says
I just know the local market nearby
Since I am new to the area, I don't know much about it
Since I am new to the area, I don't know much about it
Jane Davidson
Does
Most of the time throws old stuff away
Once sold used furniture to one of neighbours
Once sold used furniture to one of neighbours
Feels
Feels anxious in emergency situations due to lack of info
Sometimes feels the need for recommendation
Sometimes feels the need for recommendation
Goal: To ensure a more secure environment and hire a babysitter
Thinks
She thinks we should have a good relationships with neighbours
The communication feature can strengthen these relationships
The communication feature can strengthen these relationships
Jane Davidson's User Journey Map
Jane's Empathy Map
This persona is young guy, seeking meeting new people and organizing parties, for that purpose I built User Journey Map that describes the experience of using Events feature, where user can find event nearby or create own one
Olio
3,9
28,500
App Store
In-direct
80+ countries
Neighbour
2,8
245,730
App Store
Direct
USA
Neuban
3,3
19,000
Play Market
Direct
Germany, France
Nubo
3,7
-
Play Market
Direct
Italy
Nextdoor
4,7
175,000
App Store
Direct
UK, Netherlands, Spain, Australia, Germany, Canada
Yelp
3,8
12,675
App Store
In-direct
Australia, USA, Canada, Denmark, Poland, UK, Turkey
Features
Accessibility
User Flow
Navigation
Experience
"I make sure I'm enjoying my time no matter what!"
Market Analysis
The market is full of apps similar to ours, where users can share their thoughts, so to get some inspiration I have looked into those apps around the world and benchmarked some of the features. All information I took from apps' descriptions in App Store and Play Market
Most of the apps are global and serve people from different countries all over the world. The average rating is 3,7. 5 of 6 apps are available in App Store. 4 apps are direct competitors. None of the direct competitors operates in Canada, except the Nextdoor
The next step is to open each app to examine UI, Accessibility, Navigation, general User Flow, and overall user experience
The next step is to open each app to examine UI, Accessibility, Navigation, general User Flow, and overall user experience
UX Comparison
Yelp
Competitor Name
Nextdoor
Nubo
Neuban
Neighbour
Olio
Good
Meh!
Competitors Analysis
Competitor Name
Rating
Bad
Reviews
Source
Type of Competitor
Region
But Yelp is more specialized in restaurants (recommendations and reviews). This is their main focus. The app does not provide other features such as job search, recommended events or lost and found, etc.
- The app Neighbour is pretty popular in the USA, it has the biggest number of reviews (245,730), although most of them are negative. And in terms of general impression while using it lack a good user experience
- Based on ratings in App Store 2 most popular apps are Yelp and Nextdoor. So let's take a closer look at them:
Nextdoor seemed to be the top competitor as it has a lot of nice features for neighbourhoods. Until I checked reviews on App Store... People were disappointed because of the privacy policy when the app sends letters to their neighbours with their personal information to promote themselves.
+ Even being subscribed to newsletters users still get an email
+ Even being subscribed to newsletters users still get an email
What I found:
Therefore, I hoped to create an app that will be multifunctional, so that the user would not have a need to download several apps for different purposes
Based on their experience, a privacy policy should be well written and not intimidate users' personal information, where it is clearly described what data the app collect
The market is full of apps similar to ours, where users can share their thoughts, so
I have looked into those apps around the world and benchmarked some of the features
I have looked into those apps around the world and benchmarked some of the features
To decide what features must be included in the app I interviewed people from my neighbourhood to understand their needs. Here are some of their quotes, which I then tagged by categories like Job, Community, Buy/Sell, and Recommendations
Ok, multifunctional. But what are those functions?
- Profile
- Lost&Found
- Groups/Clubs
- Restaurants recommendations
Must-have
- Event posting
- Informational page about the neighbourhood
- Notification Page
- Event recommendations
Can-be-done
- Search feature
- Job Posting
- Job Seeking
- Blog
Don't include in MVP
- Chat feature
- Informational page about neighbourhood
- Buy
- Sell
Nice-to-have
The market is full of apps similar to ours, where users can share their thoughts, so
I have looked into those apps around the world and benchmarked some of the features
I have looked into those apps around the world and benchmarked some of the features
Admittedly, estimating customer demand is something that should be done at the very start, getting a proof-of-concept. All the features cannot be included, so it is crucial to determine which ones will make it to a trial software release. Below, I categorized and prioritize app features
Next step was to prioritize features using Impact-Effort Matrix
Information Architecture
Considering information architecture I revised the hierarchy a number of times to ensure that the most important features were accessible to most use cases
After gathering various insights from users, the following changes were made and displayed below
Changes after Survey
At first our business pages only had the business adress on the page to let user know the location of the place. And after they had to research it through map service
To overcome this inconvience map was integrated into the app itself, so the user doesn’t need to leave the app to look for it in Google Maps
To overcome this challenge I added a pop-up overlay after user clicks on create post button, this will limit option for the user, reducing confusion and time spent
On the first draft, user had to switch between forums using a tab style option on top. user found it difficult to understand how to switch from one forum to another
Local Service
Business Page
-
Jobs
Create Posts
-
Low-Fidelity Wireframe
I started with making low-fidelity prototypes, where each page would potentially look like and what kind of content would be displayed including the layout & orientation to the overall composition of the app screen. This helped in freezing the flow and user journey for the website and gave a skeleton to build upon
User Flow
"I make sure I'm enjoying my time no matter what!"
19
From this usability survey of 20 people:
"I find the app very friendly"
"I was able to navigate through the app on my own"
/ 20
20
/ 20
17
Taking into consideration previous user interviews where I asked them what do they want the app to have, and the Impact-Effort matrix, I have created a User Flow diagram to map every step of the user interaction based on 4 main scenarios [Searching, Buying/Selling, Recommendations (events/restaurants), Notifications]
/ 20
1
/ 20
"I feel confident using the app"
"I need to learn a lot before I can use the app"
After making low-fidelities wireframes, as always, I conducted moderated in-person user testing with several participants before finalizing my designs with high-fidelity mockups. users were asked to complete certain tasks, without any assistance
Users were given a Figma prototype and asked to do tasks like create a Job Post, find a restaurant recommendation, etc. During that phase, I asked questions to understand what do they like and everything was understandable and easy to use. I have got some suggestions from users for the Job Posting page and for the Restaurant recommendation page. They also filled in the blanks with questions about app user-friendliness
- Determine whether testers can complete tasks successfully and independently
- Assess their performance as they try to complete tasks, to see how well a design works
- See how much users enjoy using it
- Identify problems and their severity
- Find solutions
1) Create a Job Post
2) Find a restaurant recommendation
3) Find Tennis Club and join it
4) Create post in Lost Items
2) Find a restaurant recommendation
3) Find Tennis Club and join it
4) Create post in Lost Items
Objectives:
Tasks:
Usability Testing
- Playful
- Unity
- Bold&Beautiful
- Trendy
- Cheerful
MOOD
STYLE
VOICE
- Colourful
- Fun
- Bright
- Clean
- Creative
- Loud
- Optimistic
- Dynamic
Branding. Expected mood statements:
I developed a brand system: colours, logo, typography, social media icons and banners. I wanted that app would make a user have particular feelings
- The user feels cheerful & excited when he interacts with the website
- The user is excited to see what’s coming up next and would be ready to invest his time in the website
Jane Davidson
Bold
Bold
Paragraph
Caption
Typography & Colours
Heading 1
30 px
Heading 2
25 px
Paragraph
20 px
Caption
15 px
#FE4369
#404040
#767676
#e6e6e6
Buttons & Icons
Stroke
Filled
Components
Jane Davidson
High-Fidelity Wireframes
iframe style="border: 1px solid rgba(0, 0, 0, 0.1);" width="800" height="450" src="https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Fproto%2FRLkIQmaRioWqvbGuGLrgdg%2FPortfolio%3Fpage-id%3D0%253A1%26node-id%3D415%253A1007%26viewport%3D-7244%252C-1150%252C0.21%26scaling%3Dmin-zoom%26starting-point-node-id%3D415%253A960" allowfullscreen>
Working on this app made me pay attention to the more complex details of mobile
- Usability testing is a must to deliver a high-quality product
- Spend more time investigating the problem than prototyping
- Designing for mobile not only requires simple navigation, but it should also reduce clutter, and display large texts on smaller screens
- Screen layout should be designed while researching thumb-friendly zones
- Simplicity helps the user make decisions easily
- Look out for areas of improvement by actively doing usability studies to understand what friction still exists when users engage in the app and how it could be solved
- Working on MVP to present it to the investors
- Build app using no-code app platform
- Add new more complex features (such as chat) when the funding will be earned
This project is still in progress. Please check back in a month or two for further updates. On the bright side, I was glad to find that prototype achieved a pretty positive satisfaction rate, and met overall expectations. Specifically:
92%
86%
Key takeaways
Next steps:
participants rated the App as helpful and easy to use
of them thought they would recommend it to their friends
Impact of the project
Solutions
Give them a platform to express their thoughts on the neighborhood
Alerting everyone as soon as something happens in the neighborhood
People will be notified about the lost items
Providing experts contact information
Providing platform to arrange local events
Users will have more opportunities to find local jobs
Local recommendation will be provided
Alerting everyone as soon as something happens in the neighborhood
People will be notified about the lost items
Providing experts contact information
Providing platform to arrange local events
Users will have more opportunities to find local jobs
Local recommendation will be provided
Challenges
Neighbors are constantly worried about the safety in the neighborhood
Lost items or pets even in the neighborhood cannot be found easily
Collecting local service information is troublesome
It is hard to find neighbor groups who have similar interests
There is no organized way to sell or buy used items in the neighborhood
Neighbors do not get information about local jobs and recommendations
Lost items or pets even in the neighborhood cannot be found easily
Collecting local service information is troublesome
It is hard to find neighbor groups who have similar interests
There is no organized way to sell or buy used items in the neighborhood
Neighbors do not get information about local jobs and recommendations
UX/UI Case Study
Overview
We have enough social platforms already to communicate with our friends and family. We are blessed, we say “hello” to the person who stays miles away from us, yet we forget to wish a simple good morning to our next-door neighbour. We want to build a strong community where people stay close virtually and in real life. All we need is a well-organized platform for our neighbours where they feel safe to share their thoughts. And there comes the area of the app.
Neibo
Platform that connects you with neighbors
Pain point
Target Audience
User Needs
Market Gap
User Persona
Problem Statement
Constrains
Analysis
Problem Statement
Constrains
Analysis
User Flow
User Stories
Sketches
User Stories
Sketches
Lo-Fi Wireframe
Hi-Fi Wireframe
Design System
Hi-Fi Wireframe
Design System
User reviews
Feedback
Feedback
Tools:
Figma, Miro, Photoshop
Who is our user?
Let's interview them
Let's interview them
During empathizing stage, I was trying to understand the potential user of the app for neighbourhoods by conducting interviews with 14 people. Here are answers to the most important questions:
Duration:
Credits:
These beautiful illustrations are assets from Freepik.com
My Role:
UX Researcher, UI Designer
12 weeks, 2022
Market Analysis
User Lourney Map
Tim Petir
Goal: To ensure a more secure environment and hire a babysitter
Flow Chart
Sitemap
Empathy Map
Says
I am a DJ who organizes parties and want to promote them
I wanted to find odd part-time job
I wanted to find odd part-time job
Does
Sometimes forget about events I was planning to visit
Likes to buy vintage clothes
Likes to buy vintage clothes
Feels
Feels anxious in emergency situations due to lack of info
Sometimes feels the need for a recommendation
Sometimes feels the need for a recommendation
Thinks
He thinks we should have a good relationship with neighbours
The communication feature can strengthen these relationships
The communication feature can strengthen these relationships
Wants to attend events around the city
To arrange small events for his local job
Work part time & save money for business
To arrange small events for his local job
Work part time & save money for business
Pain Points
Lack of information about events
Struggles to find local job
Finds the neighborhood inactive
Struggles to find local job
Finds the neighborhood inactive
Goals
Jane is at the teacher of junior school and single mother at home. Her only son Samiam is a student of third form. She’s proud independent lady and she wants her child to grow up in a good friendly environment. And since she is working woman, she doesn’t get to spend enough time with her son during daytime.
Age:
Education:
Occupation:
Hometown:
Hobby:
Education:
Occupation:
Hometown:
Hobby:
35
Graduate
Teacher
Ottawa
Cooking
Graduate
Teacher
Ottawa
Cooking
Jane Davidson
"I'm worried about safety of me and my child"
"I make sure I'm enjoying my time no matter what!"
Empathy Map
Says
I just know the local market nearby
Since I am new to the area, I don't know much about it
Since I am new to the area, I don't know much about it
Does
Most of the time throws old stuff away
Once sold used furniture to one of neighbours
Once sold used furniture to one of neighbours
Feels
Feels anxious in emergency situations due to lack of info
Sometimes feels the need for recommendation
Sometimes feels the need for recommendation
Thinks
She thinks we should have a good relationships with neighbours
The communication feature can strengthen these relationships
The communication feature can strengthen these relationships
After making low-fidelities wireframes, users were asked to complete certain tasks, without any assistance
"I find the app very friendly"
20
/ 20
"I was able to navigate through the app on my own"
19
/ 20
17
/ 20
0
"I feel confident using the app"
/ 20
"I need to learn a lot before I can use the app"
Typography & Colours
Heading 1
30 px
Heading 2
25 px
Paragraph
20 px
Caption
15 px
#FE4369
#404040
#767676
#e6e6e6
Buttons & Icons
Stroke
Filled
Components
Changes after Survey
After gathering various insights from users, the following changes were made and displayed below.
Bold
Bold
Paragraph
Caption
From this usability survey of 20 people:
How old are you?
15-25
26-40
41-70
26-40
41-70
How familiar are you with your neighbour area?
Not much
Quite familiar
Almost new
Quite familiar
Almost new
When there's an alarming situation in the house, how do you ask for help?
Ask neighbour
Call 911
Relatives help
Call 911
Relatives help
Have you ever lost anything when commuting?
Yes
No
Don't remember
No
Don't remember
Do you have contact info of the local business?
Yes
No
Never tried to collect them
No
Never tried to collect them
Do you face any confrontation when trying to communicate your neighbours?
Yes, I do
No, I feel okey
Sometimes
No, I feel okey
Sometimes
For my research, I defined two personas: Tim, a 25-year-old student needing entertainment in his neighbourhood, and Jane, a 38-years-old mother, who is concerned about her son's safety and wants to find a nanny. Based on their Pain Points Goals, and Empathy Maps I have developed User Journey Maps.
The next persona I developed is Jane Davidson. I created User Journey Map based on Pain Points, Goals, Empathy Maps.
User Personas
Goals
Pain Points
She cannot look after her son, when she's at work
Struggles with safety
Concerns
Struggles with safety
Concerns
Wants to attend events around the city
To arrange small events for his local job
Work part time & save money for business
To arrange small events for his local job
Work part time & save money for business
He is 21 years old student, who lives in neighborhood that he likes to spend times with his friends that they love parties and they enjoy time together that he believes occasions keep our body and soul alive.
Age:
Education:
Occupation:
Hometown:
Hobby:
Education:
Occupation:
Hometown:
Hobby:
25
Bachelor
Student
Ottawa
Singing
Bachelor
Student
Ottawa
Singing
Tim Petir
"I make sure I'm enjoying my time no matter what!"
Low-Fidelity Wireframe
Usability Testing
Jane Davidson
Goal: Create events in his neighborhood
I started with making low-fidelity prototypes, where each page would potentially look like and what kind of content would be displayed including the layout & orientation to the overall composition of the app screen. This helped in freezing the flow and user journey for the website and gave a skeleton to build upon.
After making low-fidelities wireframes, as always, I conducted moderated in-person user testing with several participants before finalizing my designs with high-fidelity mockups. users were asked to complete certain tasks, without any assistance
Nubo
UX Comparison
Features
Accessibility
User Flow
Navigation
Experience
Yelp
Competitor Name
Nextdoor
Good
Meh!
Bad
Most of apps are global and serve people from different countries all over the world. Average rating is 3,7. 5 of 6 apps are available in App Store. 4 apps are direct competitors. None of direct competitor operates in Canada, except of the Nextdoor.
Next step is to open each app to examine UI, Accessibility, Navigation, general User Flow, and overall user experience
Next step is to open each app to examine UI, Accessibility, Navigation, general User Flow, and overall user experience
Olio
Market Analysis
The market is full of apps similar to ours, where users can share their thoughts, so to get some inspiration I have looked into those apps around the world and benchmarked some of the features. All information I took from apps' description in App Store and Play Market.
Competitors Analysis
Competitor Name
Rating
Reviews
Source
Type of Competitor
Region
Yelp
3,8
12,675
App Store
In-direct
Australia, USA, Canada, Denmark, Poland, UK, Turkey
Nextdoor
4,7
175,000
App Store
Direct
UK, Netherlands, Spain, Australia, Germany, Canada
Nubo
3,7
-
Play Market
Direct
Italy
- The app Neighbour is pretty popular in USA, it has the biggest number of reviews (245,730), although most of them are negative. And in terms of general impression while using it it lack good user experience
- Based on ratings in App Store 2 most popular apps are Yelp and Nextdoor. So let's take a closer look at them:
What I found:
Nextdoor seemed to be the top competitor as it has a lot of nice features for neighborhoods. Until I checked reviews on App Store... People were disappointed because of the privacy policy when the app sends letters to their neighbours with their personal information to promote themselves.
+ Even being subscribed to newsletters users still get emails.
+ Even being subscribed to newsletters users still get emails.
Based on their experience, privacy policy should be well written and not intimidate users' personal information, where it is clearly described what data does the app collect.
But Yelp is more specialized on restaurants (recommendations and reviews). This is their main focus. The app does not provide other features such as job search, recommended events or lost and found, etc.
But the goal was to create the app that will be multifunctional, so that the user would not have a need to download several apps for different purposes.
The market is full of apps similar to ours, where users can share their thoughts, so
I have looked into those apps around the world and benchmarked some of the features
I have looked into those apps around the world and benchmarked some of the features
To decide what features must be included in the app I interviewed people from my neighbourhood to understand their needs. Here are some of their quotes, which I then tagged by categories like Job, Community, Buy/Sell, and Recommendations. These 4 categories would be the main ones and divided into subcategories later.
Ok, multifunctional. But what are those functions?
- Search feature
- Job Posting
- Job Seeking
- Blog
Don't include in MVP
- Groups/Clubs
- Informational page about neighbourhood
- Buy
- Sell
Nice-to-have
- Event posting
- Informational page about neighbourhood
- Restaurants recommendations
- Event recommendations
Can-be-done
- Profile
- Notification Page
- Chat feature
- Lost&Found
Must-have
The market is full of apps similar to ours, where users can share their thoughts, so
I have looked into those apps around the world and benchmarked some of the features
I have looked into those apps around the world and benchmarked some of the features
Admittedly, estimating customer demand is something that should be done at the very start, getting a proof-of-concept. All the features cannot be included, so it is crucial to determine which ones will make it to a trial software release. Below, I categorized and prioritize app features.
Next step was to prioritize features using Impact-Effort Matrix
To see the User Flow, Information Architecture check this Case Study on Desktop.
High-Fidelity Wireframes
Screen
Description
Description
Description
Description
Description
Description
Description
Working on this app made me pay attention to the more complex details on mobile.
- Usability testing is a must to deliver a high-quality product
- Spend more time investigating the problem than prototyping
- Designing for mobile not only requires simple navigation, but it should also reduce clutter, and display large texts on smaller screens
- Screen layout should be designed while researching thumb-friendly zones
- Simplicity helps the user make decisions easily
On the bright side, I was glad to find that prototype achieved a pretty positive satisfaction rate, and met the overall expectations. Specifically:
92%
86%
Key takeaways
participants rate the App as helpful and easy to use
of them think they would recommend it to their friends
Impact of the project
