UX
DESIGNER

Helping brands and businesses communicate with their audience in
a meaningful way

Hi, I'm Sasha Zaiats,

Scroll down to read a story about myself

Apart from designing I love enjoying LIFE!
I have a lot of hobbies such as tennis, travelling, hiking, skiing, waterskiing, and horse riding...

Fun fact: my surname Zaiats means "rabbit" in Ukrainian language. And I do have one lovely rabbit with beautiful eyes

I was born in Kyiv, Ukraine. Got a Bachelor's Degree in Economics of Business in Kyiv National University of Trade and Economics. Also graduated from George Brown College with Honors. Currently I am in Toronto, working for AI fintech company Boosted.ai

Being a highly intentional and detail-oriented designer, I think deeply about design problems, and make sure that there is a reason behind every design decision I make

I always start a project by gaining insights from end users and stakeholders. Sketching for me is the best way to quickly design efficient navigation principles and accessible interfaces. Prototypes and user testing make it easy to ensure that the interface is usable and meets user needs

I treat pixels with care.